As a part of today’s launch, we’re introducing a range of new playlists made exclusively for South Korea.
Since we debuted our first K-Pop playlist in 2014, the share of K-Pop listening on Spotify has increased by more than 2,000%-but music in Korea spans far beyond K-Pop. We hope to create more opportunities for Korean artists across all genres to be discovered by listeners around the world.” “This launch presents a massive opportunity for us to not only further our mission of bringing new and quality content to more audiences, but also help local Korean artists tap into Spotify’s 320 million listeners worldwide. “We always want to be where the listeners and artists are, and South Korea is rich in both,” says Alex Norström, Chief Freemium Business Officer, Spotify. Korea’s launch brings Spotify’s global footprint to 93 markets and is a critical next step in our global expansion journey. Music lovers in Korea can stream Spotify’s broad music catalogue, spanning everything from the country’s own K-Pop to Latin American reggaeton, European electronic, and beyond. Today, Spotify is launching in t he sixth-largest music market in the world: South Korea.* Kor eans can now acc ess over 60 million tracks and over 4 billion playlists from around the world, as well as enjoy personalized music recommendations and discover new music.
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